Leticia Boccomino Marselha
Global Brand Director,
Canesten & Menopause
Brand Frames
Our Canesten frames are a set of unwavering principles and guardrails that outline
the DNA of our brand and the commercial direction that will set it up for success.
Brand Frames
Our Canesten frames are a set of unwavering principles and guardrails that outline the DNA of our brand and the commercial direction that will set it up for success.
Access the summary of the Brand Frames, which serve as strategic compass for driving growth
Access the summary of the Brand Frames, which serve as strategic compass for driving growth
Find out more about our history and our Brand Hive and deep dive into each of its components
Find out more about our history and our Brand Hive and deep dive into each of its components
Understand how we strategically expand into new markets and demand spaces to drive growth
Understand how we strategically expand into new markets and demand spaces to drive growth
Find out how our portfolio is designed against specific audiences and needs
Find out how our portfolio is designed against specific audiences and needs
Discover how our science works and the principles that make our products truly Canesten
Discover how our science works and the principles that make our products truly Canesten
Read about our commitments towards sustainability, diversity, equity and inclusion and how we bring those to life
Read about our commitments towards sustainability, diversity, equity and inclusion and how we bring those to life
Explore our design principles and how our brand language applies to every touchpoints, including packaging
Explore our design principles and how our brand language applies to every touchpoints, including packaging
Resources & Toolkits
Resources & Toolkits
COMING SOON
Consumer-facing communication toolkits
COMING SOON
Consumer-facing communication toolkits
COMING SOON
Priority segments characterized by shared behaviors that present significant growth opportunities for Canesten
COMING SOON
Priority segments characterized by shared behaviors that present significant growth opportunities for Canesten
COMING SOON
Our consumers' buying habits and behaviors
COMING SOON
Our consumers' buying habits and behaviors
COMING SOON
Our strategic product lines including guidance on proposition and key information aiding roll-out
COMING SOON
Our strategic product lines including guidance on proposition and key information aiding roll-out
COMING SOON
Recent innovations and new Canesten products on the horizon
COMING SOON
Recent innovations and new Canesten products on the horizon
COMING SOON
Pricing Guardrails and other commercial toolkits
COMING SOON
Pricing Guardrails and other commercial toolkits
COMING SOON
Effective ways to engage healthcare professionals
COMING SOON
Effective ways to engage healthcare professionals
Contacts
